Beauty Pie Serves Up “No Coffee, Just Cream” At Liberty London’s Atrium

BEAUTY PIE has opened a new permanent “clubhouse” shop in a shop at Liberty London, and to celebrate it has turned the store’s central Atrium into a limited time “No Coffee, Just Cream” bar where visitors can pick up free “cream shots” until 31 May. The activation plays with coffee culture visuals but swaps espresso for samples of the brand’s bestselling face and body creams, served in tiny takeaway style cups.

What “No Coffee, Just Cream” actually is

According to Liberty and Beauty Pie, the Atrium takeover is set up like a minimalist coffee counter in the middle of the store. Instead of ordering a drink, shoppers are invited to:

Choose from a selection of most iconic, bestselling face and body creams from Beauty Pie. Have a sample dispensed into an “espresso cup”, which is really a small reusable sample pot branded like a takeaway cup. Take the “shot of…

cream” away to try at home, turning a quick stop in the Beauty Hall into a small ritual and discovery moment.

Liberty describes it as: samples of some of Beauty Pie’s “most iconic, bestselling face and body creams” being dispensed into “takeaway cups aka sample pots for Liberty shoppers to enjoy.” Dates, location and how to visit Location: Liberty London Atrium, within the Beauty Hall at the Great Marlborough Street / Regent Street store.

Dates: The No Coffee, Just Cream takeover runs until 31 May. Permanent presence: Alongside the pop up bar, Beauty Pie’s new permanent counter / clubhouse shop in a shop is now installed on Liberty’s beauty floor and will remain after the takeover ends.

Creators who have visited describe walking straight into the Atrium and seeing a central island styled like a coffee kiosk, surrounded by shelves of the brand’s skincare and body care…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence.

Full article access
Industry analysis
Free account

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime.

Free access. No credit card required. Your account is created after you verify your email.

Beauty Pie Serves Up “No Coffee, Just Cream” At Liberty London’s Atrium

BEAUTY PIE has opened a new permanent “clubhouse” shop in a shop at Liberty London, and to celebrate it has turned the store’s central Atrium into a limited time “No Coffee, Just Cream” bar

Unlock the rest of this story

0 Comments

Start the conversation

Recommended Articles

L’Occitane Transforms its Avenues Mall Boutique

JUNG SAEM MOOL’s Glass Skin Atelier Pop Up Turns Union Square Into a K Beauty Studio

Amouage Brings Oman’s Canyon Light to Beverly Hills with “The Wadi” Flagship on North Beverly Drive

Byredo Turns Bal d’Afrique Into a Rerracotta Desert Dream at Hangzhou MixC