BIRKENSTOCK Opens Two New China Boutiques in Hangzhou and Shanghai

The new Hangzhou boutique is located at Shop L1016 on Level 1 in Zone C of Hangzhou Hubin Intime in77. In Shanghai, the brand has opened at Shop LG1-6 on the LG1 level of Tower D at the Shanghai International Finance Centre.

Two New Retail Destinations The twin store openings reflect BIRKENSTOCK’s continued investment in direct retail across China. Each boutique offers a curated selection of the brand’s footwear, including its recognisable sandals, clogs and closed-toe styles.

For more than 250 years, BIRKENSTOCK has built its product identity around its anatomically shaped cork-latex footbed. The design is central to the brand’s Natural Walking philosophy, which promotes footwear that supports the natural movement of the foot.

The boutique format allows customers to explore the construction and materials behind the footwear range in person. This is particularly important for a brand whose product proposition is closely linked to fit, comfort and the distinctive feel of its footbed…