Bloomingdale’s Extends Hotel Retail Activation Across Its 59th Street Windows

The retailer’s parent company said the installation runs from September 10 to October 19 and reaches beyond the central Carousel with windows, pop-ups and activations. Millennium Signs & Display, which worked on the windows, says its team handled custom fabrication, scenic elements, props, finishing, delivery and installation.

A campaign that starts outside the store Each window interprets a part of the hotel concept while remaining connected to the broader campaign.

That gives Bloomingdale’s a way to communicate the hospitality theme to passers-by before they reach the Carousel, where the retailer has grouped fashion, beauty, wellness, home and travel products into hotel-inspired destinations. The activation also includes more than 55 brands, 14 new to Bloomingdale’s, according to Macy’s.

With The Ritz-Carlton partnership, the windows and in-store programming form a single seasonal retail environment rather than a stand-alone display.