Watches

G-Shock

Rugged Japanese watches

Overview

About G-Shock

G-Shock is a Japanese watch brand by Casio, known for shock-resistant, rugged timepieces. Popular in streetwear and sports, it blends durability with iconic digital design.

Company snapshot

Category: Watches
Founded: 1983
Headquarters: Tokyo, Japan
Founder: Kikuo Ibe
Ownership group: Casio
Reported revenue: $400M
Reported employees: 500+

Profile facts reflect the RetailBoss Insights source record updated July 21, 2026. Mutable figures should be read as source-period values.

Official website

Latest coverage

G-Shock on RetailBoss

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Competitive set

G-Shock Competitors

Brands tracked alongside G-Shock based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.

Rolex Explore Luxury · Switzerland A market peer selected for its overlap in watches. Follow

Asics Explore Popular · Japan A sportswear market peer with comparable popular positioning. Follow

H&M Explore Popular · Sweden A fashion market peer with comparable popular positioning. Follow

Lululemon Explore Popular · Canada A activewear market peer with comparable popular positioning. Follow

Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.

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