Overview
About Asics
Asics is a Japanese sportswear brand known for performance running shoes like the Gel-Kayano and lifestyle models like the GT-2160. It is a leader in both athletic performance and retro-running fashion.
Latest coverage
Asics on RetailBoss
ASICS Builds Its Sydney Marathon Activation Around Rise & Shine and Running Rituals
ASICS House Sydney connects the Rise & Shine collection with live storytelling, a limited-edition magazine and an early-morning community run.
ASICS Leader Tomoko Koda Sees Product Innovation and Consumer Wellbeing as One Mission
Tomoko Koda, Managing Executive Officer at ASICS, highlights the brand's dedication to performance and importance of a holistic approach to health and fitness.
ASICS House and JD Sports Turned a Soho Storefront Into a Culture Led Sneaker Lab
Experience the fusion of Japanese design and Soho's energy at ASICS House, where chrome-dipped architecture meets cultural pop-up magic.
Top 10 Sneaker Brands by Website Traffic (2026)
This RB report provides a comprehensive analysis of the top 10 most visited sneaker brands by website traffic globally, based on SEMrush traffic data for January 2026. The aim is to highlight key traffic metrics and offer insights into each…
Top Sneaker Collaborations That Broke the Internet
These sneaker collabs bent algorithms, crashed apps, and turned Travis, Bad Bunny, and a wave of avant-garde designers into the undisputed gatekeepers of what it means to “break the internet.”
The Cult-Status Index: Top Sneaker Brands with a Cult-Like Following
Related reading: Explore our The Cult-Status Index: Top Fashion Brands with a Cult-Like Following. This RB report introduces the Cult Status Index (SCI), a quantitative framework designed to rank the top 10 sneaker brands based on their cult status in…
10 Best Brands Most Similar to Under Armour
Under Armour revolutionized the athletic market by focusing on the “under” layer, technical base layers that manage moisture and temperature. For athletes and enthusiasts, the best alternatives are brands that prioritize technical innovation, performance first engineering, and a deep athletic…
Competitive set
Asics Competitors
Brands tracked alongside Asics based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Asics Related Brands
Brands connected to Asics through verified ownership under Independent. Each card states the corporate relationship used.
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