Overview
About Rolex
Rolex is a Swiss luxury watch manufacturer and one of the most recognized status symbols in the world. Founded in London and based in Geneva since 1919, it produces iconic timepieces renowned for precision and craftsmanship.
RetailBoss Intelligence
Rankings featuring Rolex
Most Influential Luxury Maisons
An editorial influence ranking comparing ten global luxury maisons on a 100-point scale.
Influence Score (0-100)
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Key Insights: Top 10 Most Valuable Luxury Brands 2025
A 2025 comparison of ten luxury brands using estimated brand value alongside country and sector context.
Brand Value (USD bn)
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Latest coverage
Rolex on RetailBoss
Rolex Climbs Higher as Bucherer Opens the World’s Highest Boutique at Titlis Tower in Engelberg
Discover the world's highest Rolex Boutique at Titlis Tower, where Swiss watchmaking meets breathtaking Alpine scenery.
Rolex Skips the Café Craze and Puts Pure Engineering Back at the Heart of Luxury in Shanghai
Shanghai hosts Rolex's centenary exhibition, 'Oyster Story,' which explores the brand's heritage, technological advancements, and its role in global exploration and innovation.
Rolex and Bucherer Turned HKRI Taikoo Hui Into a Destination For Certified Pre Owned Watches
Rolex is deepening its presence in Shanghai with a new standalone boutique by Bucherer at HKRI Taikoo Hui, conceived as an architectural bridge between the brand’s design codes and the…
Rolex Opens New 268 m² Boutique at The Starhill in Kuala Lumpur With Cortina Watch
Experience the ultimate in luxury at The Starhill, where Rolex meets elegance in every detail.
The 1916 Company Opens Its 25th Location Worldwide in Manhattan Beach
The 1916 Company, the global destination for collectible luxury watches and fine jewelry with 110 years of heritage, has opened its newest showroom at…
Top 10 Luxury Watch Brands for Men in 2026
This RB report identifies the top 10 luxury men’s watch brands based on a multi dimensional methodology that integrates market performance, expert sentiment, and…
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