Overview
About K18
K18 is a biotech-driven haircare brand known for its patented K18Peptide that reconnects broken keratin chains. Its science-forward positioning has made it a viral favorite on TikTok and in salons.
Latest coverage
K18 on RetailBoss
K18 Hair Brings More Than 800 Guests to Sephora for a FutureIQ™ Scalp Health Lab
New York City was transformed by K18's FutureIQ™ Hair Longevity Serum campaign, which used The Tumblehair installation to raise awareness about scalp health and premature hair ageing.
25 Top Beauty Retail Acquisitions of 2024
The year 2024 has showcased major players strategically expanding their portfolios and niche brands, gaining new footprints under influential owners. These M&A deals, from skincare and haircare to makeup and fragrance, reflect a bustling landscape driven by innovation, market positioning,…
K18 Launches Into Sephora Online And In-Stores
K18, a revolutionary haircare product, has recently made its retail debut at Sephora stores nationwide. This innovative leave-in molecular repair mask is designed to strengthen, soothe, and hydrate heat- and color-damaged hair in just four minutes. Unlike other hair masks,…
Competitive set
K18 Competitors
Brands tracked alongside K18 based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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