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Haircare

K18

Molecular-level hair repair

K18 Hair Brings More Than 800 Guests to Sephora for a FutureIQ™ Scalp Health Lab

Explore K18 news, data-led insights, emerging trends, rankings and reports.

Overview

About K18

K18 is a biotech-driven haircare brand known for its patented K18Peptide that reconnects broken keratin chains. Its science-forward positioning has made it a viral favorite on TikTok and in salons.

Latest coverage

K18 News

The Top Beauty Retail Acquisitions of 2024

25 Top Beauty Retail Acquisitions of 2024

The year 2024 has showcased major players strategically expanding their portfolios and niche brands, gaining new footprints under influential owners. These M&A deals, from skincare and haircare to makeup and fragrance, reflect a bustling landscape driven by innovation, market positioning,…

BeautyNews

Rankings

Where K18 ranks

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  1. Position 4 of 10 Top 10 Most Mentioned Haircare Brands by Influencers in 2025

Research library · 1 reports

Mentioned in RETAILBOSS reports

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Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.

Insights & Trends

Analysis

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Competitive set

K18 Competitors

Brands tracked alongside K18 based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.

Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.

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