Overview
About Redken
Redken is a professional haircare brand founded in 1960. Known for its science-backed products and salon education programs, it is a L'Oréal-owned staple in professional styling and color.
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Overview
Redken is a professional haircare brand founded in 1960. Known for its science-backed products and salon education programs, it is a L'Oréal-owned staple in professional styling and color.
Latest coverage
Related reading: Explore our Top 10 Most Mentioned Haircare Brands by Influencers in 2025. This RB report ranks leading professional haircare brands based on their estimated monthly search traffic, primarily utilizing data from SEMRush and Similarweb for February 2026 (or…
Competitive set
Brands tracked alongside Redken based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Olaplex
Explore
Popular · United States
A haircare market peer with comparable popular positioning.
Follow
+
K18
Explore
Popular · United States
A haircare market peer with comparable popular positioning.
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+
Amika
Explore
Popular · United States
A haircare market peer with comparable popular positioning.
Follow
+
Ouai
Explore
Popular · United States
A haircare market peer with comparable popular positioning.
Follow
+
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Brands connected to Redken through verified ownership under L'Oréal. Each card states the corporate relationship used.
Sister brand ·
L'Oréal
Aesop
Explore
Luxury · Australia
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Sister brand ·
L'Oréal
Armani Beauty
Explore
Luxury · Italy
Follow
+
Sister brand ·
L'Oréal
Bobbi Brown
Explore
Popular · United States
Follow
+
Sister brand ·
L'Oréal
CeraVe
Explore
Popular · United States
Follow
+
Sister brand ·
L'Oréal
Garnier
Explore
Popular · France
Follow
+
Sister brand ·
L'Oréal
Kérastase
Explore
Luxury · France
Follow
+
Sister brand ·
L'Oréal
Kiehl's
Explore
Popular · United States
Follow
+
Sister brand ·
L'Oréal
L'Oréal Paris
Explore
Popular · France
Follow
+
Sister brand ·
L'Oréal
La Roche Posay
Explore
Popular · France
Follow
+
Sister brand ·
L'Oréal
Lancôme
Explore
Luxury · France
Follow
+
Sister brand ·
L'Oréal
Mugler
Explore
Luxury · France
Follow
+
Sister brand ·
L'Oréal
NYX
Explore
Popular · United States
Follow
+
Sister brand ·
L'Oréal
YSL Beauty
Explore
Luxury · France
Follow
+
Parent company ·
L'Oréal
L'Oréal
Explore
Popular · France
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+
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