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Haircare

Ouai

Effortless haircare by Jen Atkin

Explore Ouai news, data-led insights, emerging trends, rankings and reports.

Overview

About Ouai

Ouai is a haircare brand founded by celebrity stylist Jen Atkin. Built for the social-first generation, it blends accessible luxury with a strong Instagram and TikTok community.

Latest coverage

Ouai News

No dedicated RetailBoss coverage is linked to this profile yet.

Browse the latest haircare coverage

Latest in Haircare

  1. Priyanka Chopra Jonas’ Anomaly Haircare Brand Is Now Owned by Reliance Retail
  2. Wavytalk Made Its Coachella Debut as Official Hair Tools Partner and the Numbers Speak for Themselves
  3. Henkel Is Paying $1.4 Billion for Olaplex in a Deal That Values the Brand at 3.3x its 2025 Sales

Rankings

Where Ouai ranks

All rankings
  1. Position 7 of 10 Top 10 Most Mentioned Haircare Brands by Influencers in 2025

Research library · 1 reports

Mentioned in RETAILBOSS reports

All reports

Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.

Insights & Trends

Analysis

No Insights or Trends articles are linked to this brand yet.

Competitive set

Ouai Competitors

Brands tracked alongside Ouai based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.

Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.

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