Overview
About Olaplex
Olaplex is a haircare brand built on patented bond-building technology. Its products are designed to repair broken hair bonds, and it has become a salon and at-home staple with a massive TikTok following.
Latest coverage
Olaplex on RetailBoss
Henkel Is Paying $1.4 Billion for Olaplex in a Deal That Values the Brand at 3.3x its 2025 Sales
Henkel AG & Co. KGaA, the German consumer goods giant behind brands including Got2b Schwarzkopf and Dial, has entered into a definitive agreement to…
Top 10 Professional Haircare Brands (2026)
This RB report ranks leading professional haircare brands based on their estimated monthly search traffic, primarily utilizing data from SEMRush and Similarweb for February…
Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
The beauty “dupe” culture has reached a fever pitch in 2025 to 2026, shifting from a budget saving hack to a mainstream social status…
OLAPLEX makes First Acquisition in over Ten Years with Purvala
OLAPLEX Holdings, Inc. has made its first acquisition in more than ten years since launch, buying Boston-based biotech company Purvala Bioscience in a move…
Olaplex Class Action Lawsuit Settlement Covers Purchases From 2019 to 2024
Olaplex, a major player in luxury hair care, is under industry-wide scrutiny following a class action settlement over “Made in USA” product labeling. The…
How Olaplex Tapped Into TikTok Trends to Reach Billions of Customers
OLAPLEX, the innovative hair care brand that pioneered the bond-building hair category, has taken the world by storm with its cleverly branded hashtag, #OLAFLEX.…
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