Overview
About Olaplex
Olaplex is a haircare brand built on patented bond-building technology. Its products are designed to repair broken hair bonds, and it has become a salon and at-home staple with a massive TikTok following.
Latest coverage
Olaplex on RetailBoss
OLAPLEX Brings Shape Set Style Studio to New York’s Flatiron Plaza
OLAPLEX is bringing its Shape Set Style Studio to New York’s Flatiron Plaza on September 12 and 13, 2026, connecting its latest launch with a two-day experience centered on salon-style discovery.
Henkel Is Paying $1.4 Billion for Olaplex in a Deal That Values the Brand at 3.3x its 2025 Sales
Henkel AG & Co. KGaA, the German consumer goods giant behind brands including Got2b Schwarzkopf and Dial, has entered into a definitive agreement to acquire 100% of Olaplex Holdings, Inc. for $2.06 per share in cash, implying a total transaction…
Top 10 Professional Haircare Brands (2026)
Related reading: Explore our Top 10 Most Mentioned Haircare Brands by Influencers in 2025. This RB report ranks leading professional haircare brands based on their estimated monthly search traffic, primarily utilizing data from SEMRush and Similarweb for February 2026 (or…
Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
The beauty “dupe” culture has reached a fever pitch in 2025 to 2026, shifting from a budget saving hack to a mainstream social status indicator. This report identifies the top 10 beauty and skincare brands that U.S. consumers most frequently…
OLAPLEX makes First Acquisition in over Ten Years with Purvala
OLAPLEX Holdings, Inc. has made its first acquisition in more than ten years since launch, buying Boston-based biotech company Purvala Bioscience in a move designed to supercharge its science pipeline and next-generation bond-building innovation. The deal marks a strategic step…
Olaplex Class Action Lawsuit Settlement Covers Purchases From 2019 to 2024
Olaplex, a major player in luxury hair care, is under industry-wide scrutiny following a class action settlement over “Made in USA” product labeling. The settlement, granted final approval in July 2025, echoes rising demands for transparency in the beauty sector…
How Olaplex Tapped Into TikTok Trends to Reach Billions of Customers
OLAPLEX, the innovative hair care brand that pioneered the bond-building hair category, has taken the world by storm with its cleverly branded hashtag, #OLAFLEX. Launched on August 23, 2022, the hashtag quickly gained traction and amassed an astounding 3 billion…
Olay & Pantene Collaborate To Launch Into Ulta Beauty Stores
Procter & Gamble’s beauty brands, OLAY and Pantene, have introduced a new personalized beauty line called Boosters, exclusively available at Walmart. Launched on April 20, 2022, the innovative product line aims to cater to consumers’ unique skin and hair needs.…
Competitive set
Olaplex Competitors
Brands tracked alongside Olaplex based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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