Overview
About Olaplex
Olaplex is a haircare brand built on patented bond-building technology. Its products are designed to repair broken hair bonds, and it has become a salon and at-home staple with a massive TikTok following.
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Olaplex on RetailBoss
Henkel Is Paying $1.4 Billion for Olaplex in a Deal That Values the Brand at 3.3x its 2025 Sales
Henkel AG & Co. KGaA, the German consumer goods giant behind brands including Got2b Schwarzkopf and Dial, has entered into a definitive agreement to acquire 100% of Olaplex Holdings, Inc. for $2.06 per share in cash, implying a total transaction…
Top 10 Professional Haircare Brands (2026)
This RB report ranks leading professional haircare brands based on their estimated monthly search traffic, primarily utilizing data from SEMRush and Similarweb for February 2026 (or January 2026, where February data is unavailable). The analysis focuses on organic search traffic…
Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
The beauty “dupe” culture has reached a fever pitch in 2025 to 2026, shifting from a budget saving hack to a mainstream social status indicator. This report identifies the top 10 beauty and skincare brands that U.S. consumers most frequently…
OLAPLEX makes First Acquisition in over Ten Years with Purvala
OLAPLEX Holdings, Inc. has made its first acquisition in more than ten years since launch, buying Boston-based biotech company Purvala Bioscience in a move designed to supercharge its science pipeline and next-generation bond-building innovation. The deal marks a strategic step…
Olaplex Class Action Lawsuit Settlement Covers Purchases From 2019 to 2024
Olaplex, a major player in luxury hair care, is under industry-wide scrutiny following a class action settlement over “Made in USA” product labeling. The settlement, granted final approval in July 2025, echoes rising demands for transparency in the beauty sector…
How Olaplex Tapped Into TikTok Trends to Reach Billions of Customers
OLAPLEX, the innovative hair care brand that pioneered the bond-building hair category, has taken the world by storm with its cleverly branded hashtag, #OLAFLEX. Launched on August 23, 2022, the hashtag quickly gained traction and amassed an astounding 3 billion…
Olay & Pantene Collaborate To Launch Into Ulta Beauty Stores
Procter & Gamble’s beauty brands, OLAY and Pantene, have introduced a new personalized beauty line called Boosters, exclusively available at Walmart. Launched on April 20, 2022, the innovative product line aims to cater to consumers’ unique skin and hair needs.…
Olaplex Launches Into Ulta Beauty Stores
OLAPLEX, a renowned hair care brand, has expanded its distribution by launching retail products at Ulta Beauty stores and online. This move comes after the successful salon partnership between the two companies. The launch took place in January 2022, allowing…
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