Overview
About Amika
Amika is a Brooklyn-born professional haircare brand known for its colorful aesthetic and inclusive product range. It blends salon performance with a social-friendly, irreverent brand voice.
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Amika on RetailBoss
From Salon To Self-Care: Why Hair Masks Are The Next Retail Opportunity
In the evolving beauty landscape, few categories are growing as rapidly as hair masks. Once seen as a salon-exclusive indulgence, they’ve become a cornerstone of at-home self-care routines. This transformation isn’t just reshaping how consumers care for their hair, it’s…
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