Overview
About Amika
Amika is a Brooklyn-born professional haircare brand known for its colorful aesthetic and inclusive product range. It blends salon performance with a social-friendly, irreverent brand voice.
Latest coverage
Amika News
amika Opens Hair-Focused Art Exhibition During New York Art Fair Week
Haircare brand amika has opened Crowns in Bloom, an exhibition curated by Auttrianna Ward during New York Art Fair Week. Open to the public from September 24 through October 9.
Amika Takes Its Protector Hair-Care Launch on the Road With a Mobile Airstream
CNC Agency created a circus-inspired traveling activation for Amika's Protector collection, turning an Airstream into a product-discovery space with samples and live programming.
Amika Turns a Beverly Hills Home Into a Circus for The Protector Collection Launch
The Mane Act, a circus-inspired beauty launch by amika, showcased its new Protector Color Protect and Strengthen Collection in Beverly Hills.
From Salon To Self-Care: Why Hair Masks Are The Next Retail Opportunity
In the evolving beauty landscape, few categories are growing as rapidly as hair masks. Once seen as a salon-exclusive indulgence, they’ve become a cornerstone of at-home self-care routines. This transformation isn’t just reshaping how consumers care for their hair, it’s…
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Research library · 1 reports
Mentioned in RETAILBOSS reports
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Insights & Trends
Analysis
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