Rolex Climbs Higher as Bucherer Opens the World’s Highest Boutique at Titlis Tower in Engelberg

Rolex at Titlis Tower The Titlis Tower is part of the wider Titlis redevelopment and sits near the summit of Mount Titlis, offering a 360 degree panorama over the Alps, the glacier and the Swiss Plateau.

The tower combines several experiences in one cross shaped structure designed with dramatic glazed volumes, including the Horizon Deck observation terrace, a restaurant and bar, and the new Rolex Boutique.

By opening here with long time partner Bucherer, Rolex extends its boutique network from urban locations like Zurich and Zermatt into a true mountain environment, where visitors typically arrive via cableway from the village of Engelberg.

It turns a summit excursion into an additional opportunity to step into the brand’s universe amid snow, ice and sky…