Overview
About Under Armour
American sports apparel and footwear company founded in 1996, pioneering performance synthetic fabrics. It sponsors elite athletes and teams across multiple sports globally.
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Activewear
Under Armour
Company profile, related research, and the latest RetailBoss coverage.
Latest coverage
Under Armour on RetailBoss
Under Armour Wins Trademark Lawsuit In India
In a significant legal victory, US-based performance wear company Under Armour has won its trademark infringement lawsuit against Aditya Birla Fashion and Retail Limited (ABFRL) in the Delhi High Court. The court ruled that ABFRL’s use of logos and motifs…
Competitive set
Under Armour Competitors
Brands tracked alongside Under Armour based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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