Overview
About Victoria's Secret
American lingerie and beauty retailer founded in 1977, operating over 1,300 stores globally. The brand has expanded into loungewear, sport, and the Victoria's Secret & Co. spin-off.
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Lingerie
Victoria's Secret
Company profile, related research, and the latest RetailBoss coverage.
Latest coverage
Victoria's Secret on RetailBoss
Top 10 Brand Turnaround Success Stories in 2025 (That Beat the Odds)
The retail landscape of 2025 to early 2026 has been defined by dramatic shifts in consumer loyalty and the aggressive restructuring of legacy brands. While many names faced the brink of collapse or bankruptcy in 2024/2025, a select few have…
The Top 10 Most Controversial Fashion Brands
The fashion industry, a global powerhouse of creativity and commerce, has increasingly found itself under intense scrutiny regarding its ethical, social, and environmental practices. From labor exploitation and environmental degradation to cultural insensitivity and misleading marketing, brands are being held…
Top 10 Brand Expansions in the Canadian Market (Fashion & Beauty)
This RB report identifies and ranks the top 10 fashion and beauty brands that have successfully expanded into the Canadian market. The ranking is based on a combination of factors, including market share, revenue generation, strategic retail presence, and brand recognition.…
Top 10 U.S. Fashion and Beauty Brand Expansions into the Indian Market
This RB report analyzes and ranks the top 10 U.S. fashion and beauty brands that have success expanding their operations into the Indian market. The ranking is based on factors such as revenue generation, market penetration, strategic partnerships, and brand…
The Top 10 Lingerie Brands in the USA (2026 Ranking)
The United States lingerie market is undergoing a significant transformation, moving beyond traditional aesthetics to prioritize comfort, inclusivity, and digital engagement. This RB report provides a data-driven ranking of the top 10 lingerie brands in the US as of January…
Victoria’s Secret Marketing: Before & After Controversy
Initially known for its glamorous and exclusive image, Victoria’s Secret dominated the lingerie market through its captivating marketing strategies, which often featured supermodels in elaborate fashion shows. This pervasive aura of exclusivity and fantasy carved a lucrative niche. However, this…
Victoria’s Secret closes down Vancouver flagship store
After ten years of serving as a beacon of glamour and fashion in the heart of the city, the Victoria’s Secret flagship store on Burrard Street is closing its doors. This move marks the end of an era for the…
Specialty Retail: Definition & Meaning
Specialty retail is a term that is often used in the retail industry, but many people may not fully understand what it means. In simple terms, specialty retail refers to stores that focus on a specific product or niche market.…
Competitive set
Victoria's Secret Competitors
Brands tracked alongside Victoria's Secret based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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