Overview
About Victoria's Secret
American lingerie and beauty retailer founded in 1977, operating over 1,300 stores globally. The brand has expanded into loungewear, sport, and the Victoria's Secret & Co. spin-off.
Latest coverage
Victoria's Secret News
Top 10 Brand Turnaround Success Stories in 2025 (That Beat the Odds)
The retail landscape of 2025 to early 2026 has been defined by dramatic shifts in consumer loyalty and the aggressive restructuring of legacy brands. While many names faced the brink of collapse or bankruptcy in 2024/2025, a select few have…
The Top 10 Most Controversial Fashion Brands
The fashion industry, a global powerhouse of creativity and commerce, has increasingly found itself under intense scrutiny regarding its ethical, social, and environmental practices. From labor exploitation and environmental degradation to cultural insensitivity and misleading marketing, brands are being held…
Top 10 Brand Expansions in the Canadian Market (Fashion & Beauty)
Related reading: Explore our Top 10 U.S. Fashion and Beauty Brand Expansions into the Indian Market. This RB report identifies and ranks the top 10 fashion and beauty brands that have successfully expanded into the Canadian market. The ranking is based…
Top 10 U.S. Fashion and Beauty Brand Expansions into the Indian Market
Related reading: Explore our Top 10 Brand Expansions in the Canadian Market (Fashion & Beauty). This RB report analyzes and ranks the top 10 U.S. fashion and beauty brands that have success expanding their operations into the Indian market. The…
The Top 10 Lingerie Brands in the USA (2026 Ranking)
The United States lingerie market is undergoing a significant transformation, moving beyond traditional aesthetics to prioritize comfort, inclusivity, and digital engagement. This RB report provides a data-driven ranking of the top 10 lingerie brands in the US as of January…
Victoria’s Secret Marketing: Before & After Controversy
Initially known for its glamorous and exclusive image, Victoria’s Secret dominated the lingerie market through its captivating marketing strategies, which often featured supermodels in elaborate fashion shows. This pervasive aura of exclusivity and fantasy carved a lucrative niche. However, this…
Victoria’s Secret closes down Vancouver flagship store
After ten years of serving as a beacon of glamour and fashion in the heart of the city, the Victoria’s Secret flagship store on Burrard Street is closing its doors. This move marks the end of an era for the…
Specialty Retail: Definition & Meaning
Specialty retail is a term that is often used in the retail industry, but many people may not fully understand what it means. In simple terms, specialty retail refers to stores that focus on a specific product or niche market.…
Victoria’s Secret Changes Up Fashion Show Concept: Return as Film
Victoria’s Secret is set to introduce a reimagined version of their iconic fashion show, focusing on a new generation of women from around the world. The revamped show will be streamed internationally and culminate in a live fashion event this…
Where Victoria's Secret ranks
No rankings are available for this brand yet.
Research library · 2 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Featured in reportRETAILBOSS Research
Top 10 Lingerie Brands Leading the US Market
The lingerie brands leading the US market by estimated revenue, scale and category momentum.
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Position #9RETAILBOSS Research
Top 10 Apparel Retailers for FY2025
The leading global apparel retailers ranked by total company-wide fiscal 2025 revenue.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Victoria's Secret.
