Brooks Running Targets 30 China Stores by 2027 With a Chengdu Expansion

The new store gives Brooks a dedicated base in Chengdu, while the adjacent Run Hub adds an experience led space where runners can test footwear, join group runs, explore local routes and meet others in the community.

A Store Designed Around Movement The Brooks Run Hub is built around a simple idea: give runners a place to begin and end their sessions. Visitors can try on Brooks footwear, join test runs and explore Chengdu through mapped running routes.

The space also creates a point for runners to rest, chat and connect before or after a run. Small photo opportunities and rewards add an interactive layer, but the central focus remains movement and product trial. For a performance running brand, this approach can make product discovery more relevant.

Instead of only presenting shoes on shelves, Brooks connects footwear with the conditions and routines in which runners will use it. The activation is especially suited to a market where runners often seek product education, community access and real-world testing before committing to premium footwear…