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Bvlgari Opens Its First San Diego Boutique With a 250 Square Metre Roman Inspired Design

Bvlgari's new boutique in San Diego combines Roman design with coastal aesthetics, providing a unique shopping experience in Westfield UTC.

Published: Aug 29, 2026 2:10 PM

By Shipra Bohara

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Bvlgari Opens Its First San Diego Boutique With a 250 Square Metre Roman Inspired Design

Bvlgari has opened its first boutique in San Diego, expanding its United States retail network with a new 250 square metre location at Westfield UTC. The boutique opened on July 23 at 4305 La Jolla Village Drive, bringing the Roman jewellery house’s high jewellery, watches, handbags and signature collections to one of Southern California’s key luxury shopping destinations.

The new store blends Bvlgari’s Roman design language with visual references to the relaxed, coastal character of San Diego. Its interiors use travertine, blue marble, fluted walls and a Serpenti inspired artwork to create a space that connects the House’s heritage with its new West Coast setting.

A New Southern California Address The new Bvlgari boutique occupies a single level space of approximately 3,500 square feet at Westfield UTC, an open-air luxury retail centre near La Jolla.

The location is the brand’s first dedicated boutique in San Diego and adds another key point of sale to Bvlgari’s growing United States network. The boutique carries fine jewellery, watches and leather goods from Bvlgari’s most recognisable collections.

Customers can discover Serpenti, Divas’ Dream, Tubogas, B.zero1 and Octo designs, alongside a selection of handbags and seasonal products. Westfield UTC is a natural setting for the brand…

Bvlgari Opens Its First San Diego Boutique With a 250 Square Metre Roman Inspired Design

Bvlgari Opens Its First San Diego Boutique With a 250 Square Metre Roman Inspired Design

Bvlgari Opens Its First San Diego Boutique With a 250 Square Metre Roman Inspired Design

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