Amouage and Ounass Bring Private Fragrance Discovery to a Month-Long Dubai Pop-Up
The DIFC space pairs Amouage’s Decision 42 and Overture 41 fragrances with consultations, masterclasses and Ounass’s luxury service.
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Nishane Opens Its First New York Boutique With a Focus on Fragrance Discovery
The Nolita boutique gives Nishane a permanent U.S. space for its complete collection, private consultations and launches.
Sephora Brings Its Inclusive Beauty Community Together in Washington
Sephora gathered its Inclusive Beauty Community in Washington, D.C., with Brown Girl Jane founder Malaika Jones, linking founder conversation with its broader inclusion work.
SUKOSHI Takes Asian Beauty Pop-Up to Toronto and Long Island
SUKOSHI will bring its Beautyground pop-up to CF Toronto Eaton Centre October 7–11, followed by Roosevelt Field in Long Island October 14–18.
Boots Names BSSET BREAKOUT Beauty Winner and Skingredients Runner-Up
Boots named BSSET the BREAKOUT Beauty UK winner and Skingredients runner-up, while Aegle’s and MAYAH will enter its Ignite accelerator.
Sephora Launches Global Appearance-Based Hate Initiative With Training and Product-Linked Donations
Sephora's Project Hearts Not Hate pairs a global research study and bystander training with donations linked to Sephora Collection sales on October 9 and 10.
Rhode Enters 19 European Sephora Markets With a Paris Café rhode Activation
Rhode's September 30 launch adds Sephora distribution in 19 European markets and more than 500 stores, with a short-run Paris café designed to connect the activation to purchases.
Ulta Beauty Names Eight Brands for Its 2026 MUSE Accelerator
Ulta Beauty selected eight brands for its 2026 MUSE Accelerator, offering each $50,000 alongside a 10-week retail-readiness programme.
Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
Siia Cosmetics now sells through the marketplaces of Macy's, Nordstrom, Bloomingdale's and Ulta Beauty, using Mirakl Connect to synchronize its Shopify catalog across channels.
NEST New York Brings Cardamom Latte to Douglas With a Multi Market Fragrance Activation
NEST New York introduced Cardamom Latte Eau de Parfum to Douglas teams and shoppers across Germany, Poland and the Netherlands, pairing the launch with sampling and fragrance-layering experiences.