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Canada Goose Brings Its New Store Concept to Nanjing After European and North American Pilots

Canada Goose has brought its new store concept to Nanjing, China, extending a design approach previously piloted in Europe and North America.

Published: Sep 12, 2026 8:34 PM

By Ifrah Nadeem

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Canada Goose Brings Its New Store Concept to Nanjing After European and North American Pilots

Images supplied by Roco Wong / Canada Goose.

Canada Goose has brought its new store concept to Nanjing, China, extending a design approach previously piloted in Europe and North America. Roco Wong, the company’s vice president of global store development, shared the new location as the next step in that rollout.

Images supplied by Roco Wong / Canada Goose. Images supplied by Roco Wong / Canada Goose. Images supplied by Roco Wong / Canada Goose. Images supplied by Roco Wong / Canada Goose. “After our pilots in Europe & North America, extremely pleased to showcase our new store concept landing in Nanjing China!” Wong said.

A Retail Concept Moves Across Markets The store images show an open sales floor, pale finishes, curved ceiling details and product displays arranged around a central table. A separate seating area pairs upholstered benches with framed artwork, while apparel is displayed across wall fixtures and mannequins.

Those elements place space, presentation and opportunities to pause alongside the merchandise itself. For a brand extending a tested concept into another market, the physical environment becomes part of how customers encounter the assortment—not simply a backdrop for it.

The sequence Wong described is the central business development: pilots in two regions followed by a Nanjing location. It connects the opening to a broader store-design program, with China becoming another setting for the company’s evolving retail experience.

Canada Goose apparel displayed on a mannequin

Seating area in the Canada Goose Nanjing store

Canada Goose Nanjing merchandise fixtures

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Canada Goose Brings Its New Store Concept to Nanjing After European and North American Pilots

Canada Goose has brought its new store concept to Nanjing, China, extending a design approach previously piloted in Europe and North America.

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