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Retail data, research and analysis covering brand performance, earnings, consumer research and market intelligence. Explore the evidence behind business decisions and changes across the retail industry.

Young shoppers targeted with AI-driven celebrity scams

Gen Z shoppers targeted with AI-driven celebrity scams

As the holiday shopping season approaches, McAfee’s 2024 Global Holiday Shopping Scams Study sheds light on a concerning trend: AI-powered scams and deepfakes are becoming increasingly prevalent, targeting younger demographics with deceptive tactics. The rise of AI-generated synthetic media, also…

Insights
Top 10 Most Popular Online DTC Brands in 2024

Top 10 Most Popular Online DTC Brands in 2024

In 2024, the retail landscape is being reshaped by the remarkable strategies of leading direct-to-consumer (DTC) brands. From Cuts’ premium everyday wear to Jenni Kayne’s luxury home goods, these companies have captivated a global online audience. Based on data from Particl, let’s…

InsightsRetail

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