Bath & Body Works Launches Holiday Campaign Starring Zooey Deschanel
Zooey Deschanel stars in the holiday campaign, which promotes seasonal fragrances and gifts across stores and digital channels.
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Loewe Sets November 12 Precollection Launch With Flamenco Flap to Follow in December
Diego Calva, Victoria Luengo, Kristine Frøseth and Jiang Qiming appear in the campaign by Talia Chetrit and Julian Klincewicz.
MCM Celebrates adidas and FC Bayern Women Partnership at Brooklyn’s Football Cafe
Football Cafe hosted a gathering of football fans and creatives featuring apparel and accessories from the three-brand capsule collection.
FASHIONPHILE Features Rylee Arnold in Its 2026 Holiday Campaign
Arnold’s holiday wishlist features pre-owned pieces from Louis Vuitton, Chanel, Hermès, Fendi and Gucci, with shopping filters for price and condition.
12_things’ London Perfume Store Loses a Piece of Its Interior With Every Sale
Reclaimed vault drawers double as fragrance packaging in a Hackney store designed to change shape as customers buy its finite collection.
Prada Builds Its Holiday 2026 Campaign Around Hand-Drawn Animation
John Pomeroy and Glen Luchford combine animation and photography in a holiday campaign linked to Prada’s women’s and men’s collections.
SHEIN Starts Canadian Campus Tour With Toronto Ambassador Recruitment
The retailer’s first campus activation in Canada combines student-union sponsorship with an ambassador recruitment channel aimed at enrolled students.
Salt & Stone Uses a Covent Garden Greenhouse to Bring Scent Discovery Offline
Salt & Stone’s Space NK-linked greenhouse pop-up paired in-person fragrance discovery with take-home samples in Covent Garden.
adidas Malaysia Builds Hyperrelay Around 500 Metres, Five Runners and a Local Club Network
A Kuala Lumpur relay gave the Hyperboost campaign a short-format running experience developed with community partner LariLAH.
MINISO Colombia Adds an 84-Reference Harry Potter Collection to Its Licensed Assortment
An official anniversary-themed range gives the Colombian business another franchise-led assortment spanning 84 references for fans of the wizarding series.
Furla Takes Its Small Talks Dinner Series From Milan to Madrid
A second-city activation pairs a women-led creative gathering with seasonal suede handbags, extending the accessories label’s repeatable community-event format.