KAYALI’s First Global Brand Trip Turns a Maldives Resort Into a Fragrance Environment
The Four Seasons partnership combines personalisation, activities and hospitality in a destination-led expression of KAYALI’s brand world.
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Calvin Klein and Zalando Turn a No-Phones Berlin Night Into an OFFLINE Campaign
Lola Lourdes Leon and Lexii anchor an event-led production that uses guest-held cameras to connect live experience with campaign imagery.
Neiman Marcus Turns Its 100th Holiday Book Into a Beverly Hills Retail Experience
The Holiday Fantasy campaign links bespoke gifting, a Figue & Co. store activation and two distinct seasonal giving programs.
REVOLVE Names Dwyane Wade Chief Performance Officer for Its Men’s Businesses
Dwyane Wade will advise REVOLVE Man and FWRD Man on product curation, category development and partnerships while appearing in campaigns.
Meta Rolls Out Ads Super Burst for Reserved Three-to-24-Hour Brand Campaigns
The October rollout adds concentrated reservation windows, while separate Facebook placement and weekly video-attention products remain in testing.
Golden Goose Introduces Wild Stars at Its Milan Padel Arena
A new partner-led format combines on-court challenges, entertainment and dining at the brand’s CityLife venue in Milan.
Lacoste Connects Its Foundation’s 20th Anniversary With Store Activations
Coach-focused storytelling reaches selected stores, while a South African purchase contribution gives the anniversary campaign a specific retail mechanism.
adidas Returns as International Biathlon Union Clothing Partner
Worldwide staff outfitting and fan activations extend the sportswear brand’s biathlon presence beyond its existing federation and athlete relationships.
Lacoste Pairs Its Godzilla Capsule With a Collector Exhibition in Thailand
The Thailand launch connects character-led apparel, a limited-run collectible display and local online sales under the Play Together concept.
CNC Agency Brings K-Beauty Discovery to Holt Renfrew in Toronto and Vancouver
Coffee ’n Clothes, EXOD International and Holt Renfrew combine product testing with a social-club format in two Canadian cities.
Gucci Takes Primavera into Shanghai, New York and Milan with New Art Walls
Large-scale urban installations extend the collection’s campaign beyond flagship windows across three major fashion cities.