Gap Takes Its New GapBag Collection to Rockefeller Center With Customization and Artist Drops
The New York Fashion Week pop-up puts the Five-Pocket Tote at the center of Gap’s accessories launch, combining personalization with loyalty access.
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Inside LTKCon 2026: Creator Commerce Expands Its Role in Luxury and Everyday Shopping
At LTKCon, brands like Target and Abercrombie & Fitch showcased innovative strategies for leveraging creator relationships to drive sales and expand their reach.
Prada Names Namtan Tipnaree a Brand Ambassador
Prada has named Namtan Tipnaree a brand ambassador, adding a new face to the house’s public-facing brand relationships. Prada announced the appointment with a two-image presentation under its Prada People identity.
Vuori Taps Chase Infiniti for Dance-Led Find What Moves You Campaign
Vuori introduces Chase Infiniti as its newest partner, connecting a dance-led campaign with a dedicated shopping edit spanning activewear and relaxed dressing.
Shopbop Builds Its Fall 2026 Campaign Around Style for Changing Plans
Shopbop’s Style for What’s Next campaign uses New York streets and everyday occasions to frame its Fall 2026 fashion offering around customers’ changing schedules.
YSL Beauty Brings Black Opium Pink Glaze to a London Block Party at Rough Trade East
YSL Beauty brought its Block Party format to Rough Trade East in London on September 3, combining a music-led event with the launch of Black Opium Pink Glaze. L’Oréal said the Brick Lane venue hosted global ambassador Alisha Boe and a live performance by Lola Young.
Moxy Chicago Brings Vintage Shopping and Customization Together at AnyWEAR Club
Moxy Hotels partnered with CNC Agency, also known as Coffee ’n Clothes, to bring vintage shopping, clothing swaps and customization into Moxy Chicago for a one-night event called the AnyWEAR Club. Lost Girls Vintage supplied the vintage-shopping component, connecting the hotel experience with a local fashion business.
Mytheresa Taps Chloë Sevigny for Its Fall Winter 2026 Campaign
Mytheresa has introduced its Fall Winter 2026 campaign starring Chloë Sevigny, placing the actress at the center of a multi-brand fashion and fine-jewelry presentation photographed in New York. The campaign brings together ready-to-wear, accessories and jewelry from houses including Valentino, Saint Laurent and Gucci.
Moët & Chandon Turns Its Champagne Cork Into a Formula 1 Marketing Visual
Moët & Chandon is putting one of champagne’s most recognizable details at the center of its Formula 1 imagery: the cork. Visuals shared by Renaud Butel depict an oversized, branded cork-shaped balloon above a racing circuit, pairing a familiar product cue with the scale and spectacle of motorsport.
Kenzo Parfums Extends Its Coral Gardeners Partnership to L’Eau Ambrée
Kenzo Parfums is extending its relationship with Coral Gardeners to L’Eau Ambrée, connecting another fragrance in its portfolio with the organization’s coral-restoration work. LVMH says the partnership began around the launch of L’Eau Pure, when Coral Gardeners joined the house as activist ambassadors.
Rachel Comey and Unreal Extend Their Collaboration Across the NYFW Runway
Rachel Comey and Unreal Snacks are taking their collaboration beyond a co-branded accessory, integrating it into the designer’s Spring/Summer 2027 runway show and its front-of-house and backstage installations. The partnership coincides with Comey’s 25th anniversary.