adidas Takes Its Mercedes-AMG PETRONAS Collection Beyond the Circuit in Kuala Lumpur
adidas activates its Mercedes-AMG PETRONAS partnership across Kuala Lumpur with product and fan experiences.
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Nike Turns Its ONE PIECE Collaboration Into a Multi-City Retail Adventure
Three Air Max Plus designs anchor a fan-led rollout spanning pop-ups and city-specific experiences, including a themed research lab in Tokyo.
The RealReal Takes “Don’t Buy Anything” to New York Ahead of Its Real Style Book
The RealReal uses an anti-impulse-shopping message across New York and digital media ahead of its book launch.
Calvin Klein Puts Ling Ling Kwong at the Centre of Its Fall Denim Refresh
Ling Ling Kwong fronts a Calvin Klein denim campaign featuring four core fits in seasonal washes.
Inside Michael Kors’ Tokyo Jet Set Lounge and Its Seven-Store Extension
Michael Kors brought its travel-themed lounge format to Tokyo with a Hamilton bag showcase.
Lancôme Turns Qixi Lipstick Trials Into Personal Recording Sessions Across Three Cities
Lancôme turns product trials into personalized recording experiences across three Chinese cities.
Amouage and Ounass Bring Private Fragrance Discovery to a Month-Long Dubai Pop-Up
The DIFC space pairs Amouage’s Decision 42 and Overture 41 fragrances with consultations, masterclasses and Ounass’s luxury service.
Stanley 1913 Takes Its FlowState Spring Bottle to London Commuters
Stanley 1913's St Giles Square pop-up turned a bottle launch into a commuter-focused brand experience, with Positive Experience developing and delivering the activation.
Miu Miu Extends Women’s Tales With Claire Denis Film and Planned MUBI Release
Miu Miu premiered Claire Denis’s Avec Kim, the 32nd Women’s Tales short, in Venice and plans a later global release through MUBI.
WHOOP Brings a Recovery Experience and Meridian Band to Paris Fashion Week
WHOOP's four-day RECOVER 01: SOUND activation pairs a spatial-sound installation with a presentation of its Meridian band during Paris Fashion Week.
Veuve Clicquot Opens Outback Sun Escape at Mount Mulligan Lodge
The Champagne house is taking over a remote Queensland lodge with private stays, dining and branded experiences, extending its luxury positioning into travel.