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Explore retail marketing news and insights from RETAILBOSS, covering brand campaigns, influencer partnerships, customer engagement and omnichannel strategy.
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With the ringing in of the new year, The Bay is thrilled to ‘re-open’ at Stackt Market with a curated wellness boutique to refresh and kickstart 2022. The technology-driven pop-up shop will continue to utilize its QR technology for customers…
Ronn Torossian, a renowned American public relations executive and CEO of one of the largest PR firms in the country, has recently released an insightful book excerpt on Louis Vuitton, one of the world’s leading luxury brands. The excerpt is…
SOS, a female-founded creator and operator of interactive vending machines delivering premium products and digital content in public spaces, including Fenway Park, FLA Live Arena, Prudential Center, and Boston Children’s Hospital, has raised $3.4 million in funding. The company is…
In 2021, REVOLVE, a next-generation fashion retailer for Millennial and Generation Z consumers, launched its innovative Brand Ambassador Program. This program marked a significant milestone in the company’s influencer marketing strategy and established a new direction in the social commerce…
LTK, formerly known as rewardStyle and LIKEtoKNOW.it, is a pioneer in the creator economy and the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, LTK has grown into a three-sided marketplace catering to…
America Ferrera is now aCOVERGIRL. As a boundary-breaker and role-model, America is best known for her starring role on hit TV shows “Ugly Betty” and “Superstore”. She embodies a simple and fresh-faced approach to beauty and promotes a philosophy of…
Delivery Solutions, the inventor and leader of same-day delivery aggregation and orchestration, today announced that it is a supporting partner for Sephora, the leading prestige beauty omni-retailer. With the deployment of Delivery Solutions’ platform, Sephora’s clients in the U.S. and…