MAC Opens Paris Beauty Pop-Up for Skin Tint Stick Campaign
MAC extended its We All Wear MAC campaign into a public Paris pop-up built around shade matching, makeup services and the new Studio Radiance Skin Tint Stick.
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Beauty retail news, analysis, and trends covering brands, skincare, cosmetics, fragrance, store openings, and consumer demand.
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MAC extended its We All Wear MAC campaign into a public Paris pop-up built around shade matching, makeup services and the new Studio Radiance Skin Tint Stick.
The French beauty company paired an invite-only fashion-week event with a product launch, using its Double Serum franchise to connect science-led skincare and cultural visibility.
The group put SHISEIDO, Clé de Peau Beauté and NARS beside a wider fragrance portfolio at the TFWA exhibition, where it met duty-free retail partners.
The Saie x Sephora activation brings beauty product displays into a familiar London café setting as the brand enters Sephora UK's stores.
The Estée Lauder Companies appointed the former Shu Uemura global brand president to lead Bobbi Brown’s strategy, innovation and consumer engagement.
DECIEM brings The Ordinary's skincare education to a branded experience at Taipei's Huashan 1914 Creative Park.
MAC combines three returning Frost shades with ten new shades and an Erin Parsons campaign.
Puig reports 1,900 visitors and over 600 meetings at its multi-brand Cannes travel-retail presentation.
Burberry Beauty introduces a Haymarket-concept flagship and VIP consultation lounge in Hong Kong.
The DIFC space pairs Amouage’s Decision 42 and Overture 41 fragrances with consultations, masterclasses and Ounass’s luxury service.
The Nolita boutique gives Nishane a permanent U.S. space for its complete collection, private consultations and launches.