e.l.f. Turns the Minnesota State Fair Skyride Into a Pickle Beauty Experience
e.l.f. leverages the Minnesota State Fair's food culture to create a unique beauty experience, connecting its products to the event's vibrant atmosphere.
Category
Beauty Industry News
Beauty industry news, analysis, and trends covering brands, retail, skincare, cosmetics, fragrance, and consumer demand.
Browse
All Topics
Loading topics...
KAYALI Turns Dallas Into an Old Hollywood Social Club for Boujee Kitty
The Crescent Club in Dallas transformed into a pink-drenched world of scent layering, personalised engraving, live entertainment, cocktails, desserts, and gifting for the Boujee Kitty launch.
Kiehl’s Brings CollaShot Plump Serum to Life With a Venice Beauty Pop Up
The pop-up, themed around 'plump,' provided interactive spaces for skincare education and product discovery.
Sephora Thailand Connects 250 Creators With House of Sephora
The event provided a comprehensive beauty experience, combining global brands like Rare Beauty and Patrick Ta with Korean skincare expertise from Anua and K18.
Nykaa Brings More Than 80 Beauty Brands to Its New Delhi Luxe Store
Experience the immersive beauty journey at Nykaa Luxe, where personalized consultations and expert product recommendations await you.
Maybelline and Garnier Bring Concert Ready Beauty to Puerto Rico for Bad Bunny’s Final Tour Weekend
Beauty Meets Puerto Rican Culture: Maybelline's Old San Juan get-ready station and Garnier's Casita Fructis highlight the fusion of beauty and local culture.
Huda Beauty Brings Its Lip Contour Stains to Dubai and Mumbai Burger Spots
The brand's burger-focused wear test highlights the product's ability to maintain color and definition even under challenging conditions.
KAYALI Expands Yum Collection With New Lip Balms and Silk Soufflé Body Creams
KAYALI introduces the Yum Lip & Body Collection, featuring Silk Soufflé Body Cream and Cashmere Kiss Lip Balm in two signature Yum scents.
Olive Young Uses Sephora to Expand K Beauty Across North America
This partnership brings the popular Korean beauty expertise of Olive Young to Sephora's 580 stores, highlighting trends like Skin Reset and SPF Destination.
M·A·C Cosmetics Brings 300 Creators to West Hollywood for the Lustreglass Launch
The Lustreglass Sheer-Shine Lipstick combines the comfort of a tinted balm with the look of a glossy lipstick.
M·A·C Cosmetics Goes Live on Shopify to Reimagine Online Beauty Shopping
The Estée Lauder Companies' partnership with Shopify modernizes beauty retail, featuring M·A·C's full online offer.