KAYALI Launches Its First Yum Lip and Body Collection With Sephora
It's about expanding the art of layering beyond the bottle and making every step of the ritual more intentional, sensorial, and delicious.'
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The Potion Studio Becomes Ulta Beauty’s First Black and Middle Eastern Owned Brand
The brand's 'Healthy Hair in Every Climate' philosophy is built around simplified routines, premium ingredients, and multifunctional formulas.
Lancôme Uses The Lash Edit to Bring Its Mascara Wardrobe to Los Angeles
Visit The Grove for a day of lash exploration and beauty discovery with Lancôme's exclusive mascara lineup.
REFY Launches at Sephora EU With a Paris Champs Élysées Podium
The Sephora launch provides REFY with a physical retail platform to enhance its brand visibility and customer experience in Europe.
LANEIGE Turns Skincare Science Into a Game With Its U.S. Wonder Lab Tour
This hands-on laboratory experience enhances product education, making it easier for customers to absorb hydration benefits and ingredients through interactive play.
Bottega Veneta Turns Fragrance Notes Into Gelato Outside Selfridges
The Alta collection, featuring 10 Eau de Parfum expressions, combines Italian and global ingredients, creating a memorable fragrance journey.
Byredo Turns Future Memories Into an Immersive Selfridges Experience
Visitors to the Future Memories pop-up at Selfridges can explore Byredo's scents, sample the exclusive 100ml edition, and capture their experience with a dedicated photo moment.
Zhang Ziyi Brings Her legacy as a 12-time Best Actress to Clarins Precious
Clarins has partnered with Chinese actress Zhang Ziyi for its new skincare line, Clarins Precious. The campaign emphasizes expert formulation and plant science, positioning Zhang as a global ambassador with cultural relevance.
FUGAZZI Brings Angel Dust and Vanilla Haze to Sephora Europe
This multi-market launch allows FUGAZZI to connect with a diverse range of fragrance enthusiasts.
Fenty Beauty Turns Myer Melbourne Into an Immersive Beauty Destination
The immersive retail experience combines beauty products, skincare, and exclusive fragrance, celebrating Melbourne's creative culture.
Helena Rubinstein Takes Its Plump Voyage Across Four Chinese Cities
The campaign invites consumers to a sensory journey with Prodigy Cellglow The Rich Dewy Essence, emphasizing hydration and renewal.