YSL Beauty Turns Refills Into a Luxury Ritual With L’Oréal’s Biggest Circularity Push
YSL Beauty is part of L'Oréal's largest refill push, promoting a sustainable beauty future with 28 products across 18 brands.
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Loewe Perfumes Brings a Ceramic Filled Scent Gallery to Al Jimi Mall in Al Ain
Experience a curated olfactory journey at Loewe Perfumes' Al Jimi Mall boutique, blending ceramics and scents.
Charlotte Tilbury Awarded CBE as Britain’s Biggest Beauty Brand Passes The £1 Billion Mark
Charlotte Tilbury's journey from a disruptive start-up to a global beauty brand is nothing short of inspiring.
House of Creed Brings Centuries of Craft to The Royal Academy’s 2026 Summer Exhibition
From June 16 to August 23, immerse yourself in an unparalleled artistic experience.
Creed’s First Melbourne Boutique Where Versailles Oak and Marble Meet Royal Arcade Charm
Nestled in Melbourne's vibrant CBD, the Creed boutique on Bourke Street provides a sophisticated shopping experience.
Nonfiction Opens Nagoya HAERA Store With Jo Nagasaka and a Zelkova Wood Story of Time
The store, designed by Schemata Architects and featuring preserved zelkova wood, offers a unique shopping experience that highlights the brand's philosophy of revealing inner character and lived experience.
REFY Beauty’s Artist Studio is at Selfridges Where Live Portraits Meet Oxford Street
Selfridges Oxford Street welcomes the REFY Artist Studio, celebrating the launch of the Watercolor collection. Explore a clean, gallery-like aesthetic and participate in exclusive events.
L’Oréal Paris Turns Elle Woods Into the Original GRWM Girl in Legally Blonde Prequel Tie Up
Elle Woods' journey to law school is highlighted through a 360-degree campaign by L'Oréal Paris, showcasing timeless beauty essentials.
Marc Jacobs Beauty’s Chrome and Daisy Filled Selfridges is Back
Marc Jacobs Beauty relaunches with a new two-month retail concept at Selfridges, combining luxury with playful aesthetics and global expansion plans.
LANEIGE’s New Flagship Store in Seoul Which Turns Skin Science Into Play
LANEIGE has reopened its Myeongdong flagship as LANEIGE seoul, the brand’s first ever global flagship store, positioning it as a high tech playground for hyper personalized beauty built on AI, robotics and advanced skin science. After 18 months of renovation, the space is now…
Creed’s €4 Billion New Chapter as L’Oréal’s Ultra Luxury Perfume Brand
A €4 Billion Creed Moment: Can L’Oréal Scale Ultra‑Luxury Fragrance Without Losing Its Niche Soul? When a global beauty giant spends €4 billion in cash on a single portfolio, it is never just another deal. With its acquisition of Kering Beauté, L’Oréal is not only…