EX NIHILO Turns Demon Dancer Into a Paris Fragrance Experience
The event showcased the fragrance's identity through a performance-led setting, highlighting its unique olfactive development and world-building approach.
Category
Beauty Retail News
Beauty retail news, analysis, and trends covering brands, skincare, cosmetics, fragrance, store openings, and consumer demand.
Browse
All Topics
Loading topics...
Diesel Launches Only Desire With a New York Fragrance Activation
Dove Cameron, the face of Only Desire, hosted the event, highlighting the fragrance's orchid-inspired bottle and metallic vanilla composition.
FORM Face + Body Opens 23,000-Square-Foot Toronto Campus
FORM Face + Body has opened a new Toronto campus that brings surgery, aesthetics and ongoing care into one expanded operating model.
La Roche-Posay Canada Extends Oncology Strategy With New Quebec Ambassador
La Roche-Posay Canada has appointed Sophie Thibault as an ambassador for its oncology cause, extending its skin-health education platform in Quebec.
L’Occitane Partners With Rixos to Supply Amenities Across 45 Hotels
L’Occitane en Provence has announced a global guest-amenities partnership with Rixos Hotels covering 45 properties in nine countries. Starting in 2026, its Aromachologie Dispenser Collection will be introduced progressively across the Rixos portfolio, extending the beauty brand’s presence through a hospitality channel.
Donatella Versace Partners With REVOLVE on New Brand, First Products Expected in 2027
Donatella Versace and REVOLVE plan a new fashion and beauty venture for 2027. Here is what is confirmed and which deal details remain unclear.
L’Occitane Uses Music and Culture to Launch Amande Sublime Mists
L'Occitane en Provence launched its Amande Sublime Hair & Body Mists through a music- and culture-led collaboration with aprtment life.
Sungboon Editor and Milk Touch Expand Into 600-Plus Target Stores
Sungboon Editor and Milk Touch are expanding through Target Beauty Studio in more than 600 U.S. stores and online, adding a broader Korean skincare and cosmetics assortment to the retailer’s new beauty format.
Khloé Kardashian Fragrances Enter 1,300 U.S. Sephora and Kohl’s Doors
Khloé Kardashian and Luxe Brands are expanding their fragrance distribution through Sephora, with a September 14 launch covering 1,300 Sephora and Sephora at Kohl’s doors in the United States.
Maesa Enters Sephora With Perfumers-Led Brand Anecdotes by Artists
Maesa is entering Sephora through Anecdotes by Artists, a new prestige fragrance brand launching exclusively with the retailer on September 14. The partnership is Maesa’s first with Sephora.
Paula’s Choice Connects Sports Marketing With Hannah Waddingham Campaign
Paula’s Choice is extending its sports-focused marketing into entertainment with a Hannah Waddingham campaign built around a direct-to-camera skincare-coach character.