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Guess debuts the first AI-generated model campaign in the pages of Vogue, featuring a two-page Guess advertisement in the magazine’s August 2025 issue. Created by AI company Seraphinne Vallora for Guess’s summer campaign, the perfectly poised, blonde model triggered immediate outrage and ignited a fierce…
Daydream, an innovative startup aiming to revolutionize the way consumers shop for fashion, has burst onto the scene with an impressive $50 million in seed funding. Launched on June 25 as the world’s first AI-powered, chat-based shopping agent built exclusively for…
Alta, the New York-based startup founded by Jenny Wang has raised $11 million to expand its AI-powered personal styling and shopping platform. The funding round, led by Menlo Ventures, attracted a star-studded roster of backers that includes Aglaé Ventures (supported by the Arnaults of LVMH), Benchstrength, Conviction, Phenomenal…
The iconic high-street brand is set to reclaim its fashion crown with an electrifying runway return. Topshop, once the high-street brand synonymous with London Fashion Week, is making a much-anticipated return after seven years away from the runway. Millennials who…
Kolmar Korea has inaugurated full-scale operations at its second US-based factory in Scott Township, Pennsylvania, signaling a new era for K-beauty manufacturing in America. This state-of-the-art 17,805㎡ (191,651 square feet) facility is positioned to serve as a critical “tariff safe…
In spring 2024, LTK (formerly rewardStyle), a major player in creator monetization, filed a lawsuit against competitor ShopMy, alleging false advertising, trademark infringement, and unfair competition. Yet, just a few months later, LTK quietly dropped the case—with significant lessons for brands…
Sustainability in fashion is no longer a trend — it’s a business imperative. But let’s be real: building a sustainable brand isn’t just about switching to organic cotton or slapping on an eco label. It’s about designing a business that…
Fashion’s future is being rewritten by artificial intelligence, and big investors are taking notice. The convergence of artificial intelligence and fashion is creating unprecedented opportunities in one of the world’s largest industries. While venture capitalists may not be known for…
Lilly Pulitzer, the pioneer of American Resort Wear, is ushering in an exciting new era with the launch of Lilly’s Vintage Vault. This initiative honors the brand’s globally recognizable aesthetic, one rooted in breezy Palm Beach style, hand-painted fabrics, and joyful prints…
Burberry begins its turnaround with signs of momentum returning as cost savings and renewed brand focus start to take effect. Consumers are seeing Burberry emerge leaner and more focused, with signs of recovery after a tumultuous year of restructuring and…