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Greenwashing has become fashion’s worst-kept secret, and new research from Torrens University Australia shows just how widespread and damaging it really is for consumers, brands, and the planet. Most Shoppers Think Fashion Brands Mislead Them According to data cited in…
The UK is sending a sharp warning to fashion as three high‑profile ads from Nike, Lacoste, and Superdry have been banned for greenwashing, after regulators ruled that their “sustainable” marketing claims misled shoppers. Why Nike Lacoste And Superdry Ads Were…
The debate around whether Patagonia is greenwashing is intensifying in 2025, as its first full Work in Progress impact report reveals both standout climate leadership moves and uncomfortable gaps on emissions, materials, and circularity. Big Climate Moves And Radical Transparency…
Abercrombie & Fitch has officially landed in Indonesia, opening its first store in the Country at Grand Indonesia Mall, West Mall Level 1 in Jakarta, as part of a wider Southeast Asia comeback with local partner PT Mitra Adiperkasa Tbk…
Target has unveiled “Target SoHo,” a design‑forward concept store at 600 Broadway in SoHo, New York, United States, created as a fashion and style lab with rotating edits, influencer‑curated spaces, and immersive experiences that go far beyond a typical big‑box…
DeMellier is taking a major brick‑and‑mortar step with the opening of its first flagship store in London, United Kingdom, set to debut in Autumn 2026 as a physical home for the brand’s modern, quietly luxurious handbags. First DeMellier Flagship In…
Smiley and Hikerdelic have joined forces on a new fashion collaboration that fuses the underground 80s acid house and club scene with outdoor adventure, turning rave‑ready graphics and hiking culture into a playful capsule for today’s streetwear fan. Smiley Meets…
Desigual is making a high-profile return to the Indian market through a strategic partnership with leading fashion platform Myntra, anchoring the move within its 2025–2028 expansion plan. Backed by renewed international momentum and fresh digital growth, the Barcelona-based brand is betting…
Gap and Summer Fridays are teaming up on a 20-piece holiday loungewear collection, marking the beauty brand’s first‑ever apparel collaboration and bringing its cult skincare “feeling” into cozy wardrobe staples. Gap x Summer Fridays Launch Details The Gap x Summer…
Target Corporation has opened its newly transformed Target SoHo, a one-of-a-kind concept store at 600 Broadway in New York City where everyday shopping is designed to meet play, discovery, and style. The space marks a bold new chapter in Target’s…
ASOS is dialling up its menswear fashion credentials, adding a new wave of globally recognised, design-led labels to strengthen its premium offer for style-conscious customers. The latest lineup brings together Madrid, Scandi, and cult US denim influences, positioning ASOS as…