Why Store Activations Are Becoming the Marketing Campaign
Jacquemus, ICICLE, Louis Vuitton and Moncler show how fashion brands are turning physical space into product presentation, campaign media and brand memory.
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Retail Trends
Explore retail trends from RETAILBOSS, covering consumer behaviour, cultural shifts and emerging trends in fashion, beauty, ecommerce and shopping.
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The Best Beauty Packaging Comes With Demonstration Built In
Vacation, Bubble, Rhode and Starface show how beauty packaging can guide use, create repeatable rituals and make a product easier to understand before the first application.
The New Edible Beauty Doesn’t Have to Be Eaten
Matcha shows how food and beverage culture is shaping beauty through colour, texture, fragrance and ritual—without creating anything intended to be eaten.
Why Everyone Is Suddenly Calling Everything “Kinda Chic”
The phrase 'kinda chic' has rapidly transformed social media, celebrating ordinary life with style. Its appeal lies in its inclusivity, encouraging individuals to embrace their unique personal expressions.
Whimsymaxxing Is Giving Beauty a Sparkly New Mood
Celebrities like Kylie Jenner are leading the way with bedazzled looks, expanding the trend to beauty products.
When Luxury Brands Split
The data behind two survival strategies in a fracturing global luxury market.
The Top 10 Y2K Brands by Gen Z Popularity
A RetailBoss ranking of the Y2K fashion brands gaining the strongest popularity among Gen Z consumers.
Top 10 Brands Leading the Bag Charm Trend
How leading brands are turning bag charms, collectible mascots and personalization into an accessible luxury growth strategy.
Why Luxury Houses Are Taking Over Beach Clubs
Why luxury houses are turning seasonal beach clubs into a repeatable experiential-retail and cultural-media strategy.
Top 10 Luxury Fashion Brand Cafés Worldwide
The luxury cafés turning hospitality, place and social visibility into a new form of brand experience.
The Top 10 Rising Dior Products in 2026
A product-level view of Dior’s fastest-rising search demand across complexion, fragrance, mascara, lip colour and seasonal beauty.