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Consumer behaviour, cultural shifts and emerging market trends shaping retail, fashion, beauty and shopping. Explore observations on how people discover, choose and engage with brands.
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The 2025 Canadian holiday outlook, as detailed in the latest PwC Canada survey, points to a season marked by more thoughtful spending, generational divides, and shifting loyalties to domestic brands. With over 1,000 Canadian consumers polled in late summer, the…
A landmark new study from Boston Consulting Group (BCG) and Vestiaire Collective, released on October 9, 2025, demonstrates that the global market for secondhand fashion and luxury is poised to hit $360 billion by 2030, expanding at triple the rate…
eBay, one of the original pioneers of global online resale, made a significant move this year by appointing famed New York stylist Brie Welch as its Resident Stylist and debuting the first-ever eBay Watchlist, a trend report curated through the…
On October 6, 2025, Adobe released its annual U.S. holiday online shopping forecast—and the numbers are headline-making: $253.4 billion in online sales is expected between November 1 and December 31, 2025, up 5.3% YoY from last year and setting an…
Deloitte’s annual holiday retail forecast predicts another solid, if slightly slower, season for U.S. retailers in 2025, with total holiday sales projected to rise between 2.9% and 3.4% to an estimated $1.61 trillion to $1.62 trillion from November through January.…
Luxury skiwear is on a rapid incline, blending high performance with runway-worthy style. According to Business Research Insights, the global luxury ski clothing market reached $1.79 billion in 2025 and is projected to hit $3.27 billion by 2035, expanding at an annual growth rate of…
The RealReal’s 2025 Resale Report arrives at a time of economic uncertainty, where pressures like inflation and rising luxury price tags are driving shoppers to rethink their approach to fashion. Today’s consumers aren’t just searching for style, they’re looking for…
A new nationwide consumer survey by Omnisend reveals that 78% of U.S. adults plan to cut back on holiday spending in 2025, with nearly half expecting to take on debt during the season. The poll of 1,200 Americans indicates shoppers…
The Y2K fashion trend is dominating the style scene once again, as brands expertly tap into early-2000s nostalgia with revamped classics and bold reinterpretations. From January 2024 to August 2025, this era-defining revival has sparked dramatic growth across retailers, capturing…
A new generation of consumers is reshaping the way businesses in China think about growth and sustainability. China’s Generation Z has emerged as a transformative economic force, reshaping the consumer landscape through what analysts term emotional consumption, a sustainable spending…
Retailers today face a growing challenge: keeping up with customers who often walk into stores more informed than the sales associates tasked with helping them. As shopping journeys increasingly span both online and physical locations, many retailers are struggling to…