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Trends

Consumer behaviour, cultural shifts and emerging market trends shaping retail, fashion, beauty and shopping. Explore observations on how people discover, choose and engage with brands.

How U.S. Households Shop Across 39 Retailers Annually

How U.S. Households Shop Across 39 Top Retailers

The average U.S. household now shops across 39 unique retailers each year, with omnichannel shoppers spending nearly twice as much as single-channel shoppers, according to a 2025 report by Circana LLC. This shift underscores the evolving retail landscape, where consumers blend online convenience, in-store…

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