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Consumer behaviour, cultural shifts and emerging market trends shaping retail, fashion, beauty and shopping. Explore observations on how people discover, choose and engage with brands.
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As the retail industry navigates an increasingly competitive market, consumer behavior is undergoing significant shifts driven by technological advancements and economic factors. Consumer Edge’s 2025 State of Retail report reveals a seismic transformation in consumer behavior. Vuori, and resale platforms have emerged…
As we approach the midpoint of 2025, the retail media landscape is undergoing a seismic shift, transforming the way brands connect with consumers and reshaping the advertising industry. The retail media sector is accelerating into a critical maturity phase, with…
The online resale market is experiencing a remarkable boom, according to ThredUp’s 13th annual Resale Report released this week. The report highlights accelerated growth in 2024 and projects the sector will reach a staggering $40 billion by 2029. This surge is…
The rapid expansion of the fast fashion market is fueled by several key factors, including increased disposable income across demographics, particularly in emerging economies where a strong middle class is eager to emulate global fashion trends. The global fast fashion…
The fast fashion industry is poised for explosive growth, defying expectations and cementing its position as a global powerhouse. The market is projected to grow by $79.2 billion from 2025 to 2029, accelerating at an 11% compound annual growth rate (CAGR) driven…
As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in US fashion, blending nostalgia, sustainability, and digital-first shopping habits to redefine industry norms. With an average annual apparel spend…
As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in American fashion. Blending nostalgia, sustainability, and digital-first shopping habits to redefine industry norms, this cohort is steering brands toward…
The global luxury fashion industry, once buoyed by relentless post-pandemic demand, now faces a prolonged slowdown with growth projected at just 1–3% annually through 2027, according to McKinsey & Company’s State of Luxury 2025 report. This starkly contrasts the 5% CAGR achieved between 2019…
Over the past two years, the luxury industry’s customer base has contracted by approximately 50 million consumers, shrinking from 400 million to around 350 million by the end of 2024. Younger shoppers, particularly Generation Z, show declining brand advocacy and…
A recent Statista report published yesterday reveals significant disparities in enthusiasm for the metaverse across global markets, with emerging economies showing substantially higher interest than developed nations. According to the March 2025 report, India leads global enthusiasm with 36% of…
The fast-fashion sector is poised for significant expansion as the fashion industry continues to evolve, driven by technological advancements and shifting consumer preferences. According to a Technavio report, the global fast-fashion market is projected to grow by $79.2 billion from 2025…