Charles & Colvard to Open First Brick & Mortar Signature Showroom In North Carolina
Fine jewelry company specializing in lab grown gemstones, Charles & Collard, know for the slogan “made, not mined™” is scheduled to opening a brick-and-mortar showroom on Monday, October 24th, 2022 at the Company’s Morrisville, NC campus. The approximately 2,000 square foot signature showroom will give customers the ability to see and feel the difference of the company’s made, not mined™ fine jewelry artistry before purchasing it.
The showroom’s energy has been crafted to provide an elevated experience where new launches (like Charles & Colvard’s Caydia® lab grown diamond men’s bands, COUTURE Collection, pavé series, and just-announced lab grown precious Color Collection) can be viewed alongside classic bridal staples and their iconic Signature Collection.
Sr. Director of Sales & Merchandising, Hillary Watson explained, “We wanted to create a space that allowed our customers to understand both what we believe and what we make – and to experience the full range of fine jewelry that the brand has to offer, including engagement, bridal & anniversary and our newest fashion collections.”
As the original creators of moissanite, Charles & Colvard has been an industry leader in the lab grown market for nearly 30 years. They’ve since evolved their portfolio to include lab grown diamonds and lab grown precious color gemstones, and have made a commitment to attain 100% use of recycled precious metals.
“We believe with more and more couples interested in the provenance of their jewelry and alternatives to mined gemstones, the need for a space to understand and experience them in person has arrived,” said Don O’Connell, President and CEO. “This isn’t just a place for customers to see our product firsthand. This is an opportunity to educate and share the beauty of above ground, responsibly made jewelry with anyone who is interested,” O’Connell concluded.
The new Signature Showroom is located at 170 Southport Drive, Morrisville, NC 27560. To learn more, visit www.charlesandcolvard.com/signatureshowroom or call 877-843-7370.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.