Depop Doubles Down on U.S. Growth with NYC Takeover

This June, New York City is reimagined as a vibrant playground for secondhand fashion as Depop unveils its “New York is on Depop” campaign. The initiative transforms the city into a living showcase for sustainable style, with billboards, subway stations, and bus stops featuring real New Yorkers whose individuality and creativity are at the heart of the Depop community.

Depop, one of the only U.S. resale marketplaces with zero selling fees, is bringing its community-first ethos to life across the city, while exclusive shop drops and limited-edition collaborations extend the campaign’s reach nationwide.

Immersive Events Across the City

Depop’s citywide celebration is anchored by a series of high-profile events and partnerships that highlight the intersection of fashion, art, and community:

Depop x Brooklyn Museum First Saturday Pride (June 7)

Depop kicks off the month as the exclusive sponsor of the Brooklyn Museum’s iconic after-hours event. Shoppers can explore curated collections…