Dior Returns to LACMA for Its Sam Rock Cruise 2027 Campaign

The house’s campaign presentation places the actors inside the galleries, connecting the collection’s Hollywood references with the art surrounding them. The shared location carries the show’s setting into the imagery used to present the collection.

The campaign moves between cast portraits, tailored looks, eveningwear and close views of handbags. That mix gives the campaign both a recognisable ensemble and individual product images, rather than relying on a single group portrait.

Jonathan Anderson’s collection is presented against paintings that include works by Claude Monet and Adriaen Coorte. Dior credits Rock for the photography and identifies the museum’s artwork gifts separately, preserving the distinction between campaign production and the art in the setting.

The repeat use of LACMA makes the venue part of the collection’s visual identity. It links the first presentation and the subsequent campaign through a place audiences can recognise, while the actors provide continuity across different looks and accessories.