Drake Invests in Bullrider and Becomes a Partner and Advisor

Drake joins OVO co-founder and producer, Noah “40” Shebib as an investor, partner and advisor in cannabis brand, Bullrider. (CNW Group/Bullrider) Under this partnership, Drake joins OVO co-founder and producer, Noah “40” Shebib as an investor, partner and advisor.

40’s involvement with the brand was spurred by the brand’s namesake strain, Afghani Bullrider, which he credits as a life-changing product that has helped manage symptoms related to his decades long journey with multiple sclerosis.

Drake now joins Bullrider, a subsidiary of Robes Inc., as co-owners alongside industry veterans 40, Maxim Zavet and Lorne Greenberg. The brand’s offerings have expanded to multiple high-grade strains, merchandise, retail and premium cannabis products.

Encouraged by 40’s tenacity and knowledge of the recreational cannabis space, Drake will play a role in advising and helping with strategy as part of the brands mission to bring an unmatched cannabis experience to the North American market…