Drake Invests in Bullrider and Becomes a Partner and Advisor

Drake joins OVO co-founder and producer, Noah “40” Shebib as an investor, partner and advisor in cannabis brand, Bullrider. (CNW Group/Bullrider)

Bullrider, a cannabis brand with a storied history in the Canadian cannabis landscape, is welcoming Aubrey Drake Graham (“Drake”), a Grammy-award winning rapper, singer-songwriter and producer as the brand’s new partner and strategic advisor.

Drake joins OVO co-founder and producer, Noah “40” Shebib as an investor, partner and advisor in cannabis brand, Bullrider. (CNW Group/Bullrider)
Drake joins OVO co-founder and producer, Noah “40” Shebib as an investor, partner and advisor in cannabis brand, Bullrider. (CNW Group/Bullrider)

Under this partnership, Drake joins OVO co-founder and producer, Noah “40” Shebib as an investor, partner and advisor. 40’s involvement with the brand was spurred by the brand’s namesake strain, Afghani Bullrider, which he credits as a life-changing product that has helped manage symptoms related to his decades long journey with multiple sclerosis. Drake now joins Bullrider, a subsidiary of Robes Inc., as co-owners alongside industry veterans 40, Maxim Zavet and Lorne Greenberg. The brand’s offerings have expanded to multiple high-grade strains, merchandise, retail and premium cannabis products.


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