FARM Rio Establishes a Permanent Bicester Village Store as Its Expansion Year Closes

Zambrotti highlighted the delivery of the store against a challenging deadline and credited the team behind the project.

Her description establishes the permanent format as the development here; Bicester Village already lists FARM Rio among its boutiques, so the announcement should not be read as proof that the brand is entering the destination for the first time.

A permanent setting for a distinctive visual identity The store has green exterior with orange awnings, leading into an interior with floral wall decoration, timber flooring and curved clothing rails.

Colourful printed garments are displayed alongside greenery, connecting the store environment with the patterns that define the merchandise. The official Bicester Village boutique page confirms FARM Rio’s place in the destination’s brand line-up…