NewsTechnology

First Insight AI Powers 30% Margin Gains and Accelerates Merchandising

First Insight, a Pittsburgh-based SaaS innovator founded in 2007 by CEO Greg Petro, has become a market leader in AI-powered predictive analytics for merchandising, assortment, and

First Insight AI Powers 30 Percent Margin Gains and Accelerates Merchandising Decisions for Global Retailers From Marks and Spencer to Gap
NewsTechnology

First Insight AI Powers 30% Margin Gains and Accelerates Merchandising

First Insight, a Pittsburgh-based SaaS innovator founded in 2007 by CEO Greg Petro, has become a market leader in AI-powered predictive analytics for merchandising, assortment, and pricing. The company’s Agentic AI platform, fueled by machine learning, generative AI, and the proprietary “Voice of the Customer” (VoC) technology, enables retailers and brands worldwide, such as M&S, Gap, Kohl’s, Woolworths, Under Armour, and Family Dollar, to optimize every decision from design and assortment to pricing and markdowns. With its latest GenAI and human-computational modeling tools on display at NRF 2025, First Insight is redefining how real-time customer signals shape profitable retail strategies.

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