Givenchy’s Mens Turns Archetypes and Embroidered Treasures Into a Private House

A house within a house For Spring-Summer 2027, Givenchy moved away from a catwalk format and instead opened the doors of Hubert de Givenchy’s hôtel particulier at 3, avenue George V, framing the collection as a “house within a house”.

Guests navigated a sequence of three rooms, each conceived as a different emotional state and a distinct way of understanding the male wardrobe today.

This setting aligns with LVMH’s description of the collection as a private space, where clothing becomes a conduit for personal messages, memory and introspection rather than spectacle. The maison itself with its history and architecture acts as a fourth character, grounding the new menswear direction in the brand’s roots.

Triptych of rooms and wardrobe facets Across the triptych of rooms, the collection reveals different facets of the male wardrobe, shifting between pared-down and richly embellished looks…