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GU and ENGINEERED GARMENTS Channel 1970s Manhattan in their First Collaboration

GU is stepping into its next global chapter with its first collaboration with ENGINEERED GARMENTS, bringing downtown New York energy to accessible Japanese fashion.

Published: Dec 3, 2025 9:21 AM

By Ifrah Nadeem

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GU and ENGINEERED GARMENTS Channel 1970s Manhattan in their First Collaboration

GU is stepping into its next global chapter with its first collaboration with ENGINEERED GARMENTS, bringing downtown New York energy to accessible Japanese fashion. The limited-edition capsule will drop at the GU SOHO store and online starting Friday, December 5. Rooted in the theme of “Manhattanism,” the collection channels 1970s New York style through the lens of ENGINEERED GARMENTS’ cult-loved workwear aesthetic.

A New York–Tokyo Design Dialogue GU, part of Fast Retailing Co., Ltd., frames this partnership as a meeting of shared values around creativity, function, and everyday wearability.

The project brings together GU’s mass-reaching price point with ENGINEERED GARMENTS’ reputation for reworking classic American workwear and military pieces with meticulous construction.

Founded in New York by Japan-based shop NEPENTHES, ENGINEERED GARMENTS has long been known for garments that feel engineered rather than simply designed, and this collaboration leans into that DNA. Designer Daiki Suzuki said, “I am extremely pleased to be releasing this first collection with GU.

Designed around the theme of ‘Manhattanism,’ this collection reimagines classic American items from the perspective of ENGINEERED GARMENTS, and offers them at GU’s reliable product quality and price.” He added that while the two brands have different customer bases, their shared commitment to quality and trust between the teams has resulted in high-caliber items he hopes reach a wider audience…

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GU and ENGINEERED GARMENTS Channel 1970s Manhattan in their First Collaboration

GU is stepping into its next global chapter with its first collaboration with ENGINEERED GARMENTS, bringing downtown New York energy to accessible Japanese fashion.

Unlock the rest of this story

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