Inside the Luminous New Hermès Flagship Redefining Luxury at ICONSIAM

Store concept and layout The renovated Hermès ICONSIAM store reopened on November 27, 2025, as an expanded, double-height duplex wrapped in a full glass façade.

Originally inaugurated in 2018, it remains one of three Hermès locations in Bangkok, alongside Siam Paragon and Central Embassy, but now operates as the city’s riverfront flagship.​ The store sits at ICONLUXE in ICONSIAM, with its main entrance on the upper level and a second entrance at ground level connected to the luxury district.

Opening hours run from 10 am to 8 pm, seven days a week, signposting the brand’s intention to serve both local clientele and tourists moving through the riverside mixed-use development.​ Design details and materials The interior and façade were conceived by Paris architecture agency RDAI, which designs Hermès boutiques globally.

The pink marble ex‑libris at the main entrance leads into terracotta‑flecked terrazzo flooring, while a sweeping terrazzo staircase connects the upper level to the ground floor.​ Locally hand‑woven rattan appears as a curved structural column that visually separates the men’s universe on one side from women’s ready‑to‑wear and shoes on the other, echoing traditional…