H&M unveils its innovative new store in the bustling SoHo district of New York City, a move that marks the brand’s re-entry into an area. The retail space is a fresh concept that blends curated fashion with the unique appeal of secondhand pieces, a first for H&M in North America.
Located at 591 Broadway, the almost 10,000 square foot store was designed by the brand’s in-house architecture team and takes inspiration from the aesthetic of the neighborhood’s renowned art galleries.
“This new location marks our return to SoHo, a neighborhood which continues to be an epicenter of fashion and style,” says Carlos Duarte, President of H&M Americas. “We’ve been testing new store concepts in NYC, such as our recent H&M Williamsburg store experience, with…
the aim of building the best, elevated shopping experience for our customers.
We’re excited to bring H&M SoHo to life through curated, trend driven products as well as a new secondhand offering, all in a sleek and inspiring store that fits seamlessly into the fabric of the neighborhood.” The SoHo location spans nearly 10,000 square feet and is designed to reflect the artistic flair of the neighborhood’s galleries.
It promises shoppers an elevated experience with its selection of the most fashion-forward womenswear and a dedicated “Pre-Loved” shop-in-shop that offers trendy secondhand garments. This store aligns with the growing consumer interest in sustainable fashion and the circular economy.
@emiliaramosss The new H&M in soho is it, loved seeing tech implemented and elevating the in-store experience #hm #shoppingaddict #pov ♬ original sound – emiliaramos The assortment of womenswear has been curated to mirror the neighborhood with fashionable and trend driven products, while still offering a diverse assortment to allow customers to express themselves…
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