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Hublot Brings an 844 Square Foot Boutique to Chicago Fulton Market

Hublot opens an 844-square-foot boutique in Chicago’s Fulton Market, strengthening its North American luxury retail network.

Published: Sep 24, 2026 11:54 AM

By Sam Ohemeng

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Hublot Brings an 844 Square Foot Boutique to Chicago Fulton Market

Hublot has opened a new boutique in Chicago’s Fulton Market District, marking the Swiss watchmaker’s 16th standalone location in the United States and 20th in North America.

The 844 square foot boutique is located at 1133 W. Fulton Market within the new Geneva Seal Gallery destination. The boutique officially celebrated its opening on August 18, bringing Hublot’s “Art of Fusion” watchmaking concept to one of Chicago’s fastest evolving luxury, dining and cultural neighbourhoods.

A New Chicago Watch Destination The new Hublot boutique is part of the expanded Geneva Seal Gallery complex, a 16,000 square foot luxury watch destination in Fulton Market. The multi brand project combines separate boutiques for Hublot, Omega, Breitling and H. Moser & Cie.

with a separate, appointment led Geneva Seal Gallery space for independent watchmakers, fine jewellery, vintage watches and collector experiences. Geneva Seal Gallery previously operated on East Oak Street, a long-established luxury shopping address in Chicago.

Its move to Fulton Market reflects the continued rise of the district as a location for luxury retail, hospitality and experiential concepts. Blending Brand and Place The Hublot boutique incorporates the historic building’s original Chicago brick into its interior…

Hublot Brings an 844 Square Foot Boutique to Chicago Fulton Market

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