INITIO Parfums Privés Launches Supercharged Collection in Paris

INITIO Parfums Privés has unveiled its newest collection, Supercharged, comprising two new fragrances: Sugar Blast and Wild Rush. Launched in April 2026 and celebrated with a live event in Paris, the collection marks a deliberate creative shift for the French niche perfume house, moving into emotionally charged, scientifically validated olfactive territory. Sugar Blast is the collection’s opening statement: warm, playful, and built to trigger a measurable reaction.

The Science Behind the Scent

Sugar Blast is not simply a gourmand fragrance; it is a functional fragrance scientifically validated through a pioneering neuroolfactive protocol that measures the brain’s response to scent in real time. Powered by the proprietary JOYDROP complex, it is formulated to activate multiple neural pathways within the brain’s reward system, generating what the brand describes as a measurable surge of pleasure, indulgence, and addictive joy. 

The Composition

Sugar Blast is an ambery gourmand unisex Eau de Parfum, built around…