BeautyLuxury

INITIO Parfums Privés Launches Supercharged Collection in Paris

INITIO Parfums Privés has unveiled its newest collection, Supercharged, comprising two new fragrances: Sugar Blast and Wild Rush.

INITIO Parfums Privés Launches Supercharged Collection in Paris
BeautyLuxury

INITIO Parfums Privés Launches Supercharged Collection in Paris

INITIO Parfums Privés has unveiled its newest collection, Supercharged, comprising two new fragrances: Sugar Blast and Wild Rush. Launched in April 2026 and celebrated with a live event in Paris, the collection marks a deliberate creative shift for the French niche perfume house, moving into emotionally charged, scientifically validated olfactive territory. Sugar Blast is the collection’s opening statement: warm, playful, and built to trigger a measurable reaction.

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