INITIO Parfums Privés Launches Supercharged Collection With Wild Rush and Sugar Blast in Paris

Wild Rush Composition Wild Rush is an aromatic fougère featuring notes of bergamot, lavender, red berries, caramel, vanilla, patchouli, and sandalwood, retailing at £250 for 90 ml. The fragrance reveals a luminous tension between freshness and intensity, delivering an electric rush felt through the body and carried by the crowd.

The composition captures primal energy with raw animalic magnetism combined with luminous woody notes, creating an electrifying scent that embodies instinct and freedom.

Paris Launch Event The Paris event brought Wild Rush to life as a sensory experience, described as a moment where joy turned into a hit of energy, alive, assertive, and unstoppable. The brand portrayed the fragrance as striking before one can name it, delivering a flash of intensity that resonates physically and emotionally.

The evening showcased the Supercharged collection’s core philosophy: using scent to create measurable feelings, not just pleasant smells. Scientific Validation The Supercharged collection is formulated through a pioneering neuroolfactive protocol that measures the brain’s response to scent in real time…