Cider Clothing is a legitimate online clothing retailer that has garnered significant attention, particularly among Gen Z consumers. Founded in China in 2020 by four friends, Cider quickly established itself as a global fashion brand inspired by the vibrant and diverse street styles of cities like New York, LA, Shanghai, and Seoul. The company operates from its warehouse in Guangzhou, China, and ships to over 130 countries, partnering with DHL for reliable delivery services.
Short answer: Yes
Cider Clothing is a legitimate online retailer with a solid following among younger consumers. While it offers trendy and affordable fashion, potential buyers should be aware of the mixed reviews regarding quality and ethical practices. Comparatively, Cider holds its own against competitors like SHEIN but may not be the best choice for those concerned about sustainability and ethical production.
Customer Reviews and Ratings
Cider's reputation is somewhat mixed. On one hand, it boasts a solid social media presence with 5.1 million Instagram followers and over 4.4 million likes on TikTok, indicating high popularity and engagement. On Trustpilot, the company boasts a 4-star rating based on feedback from over 6,000 users, suggesting a generally positive reception. Many customers appreciate the trendy and affordable fashion options, although some have noted inconsistencies in quality and sizing.
Cider's return policy is relatively straightforward but has its limitations. The company does not accept returns of open-box or used items unless they are damaged or defective upon arrival. Customers can initiate returns by contacting customer support, who will provide a prepaid shipping label for approved returns. Domestic returns are free of cost, which adds a layer of convenience for shoppers.
Return Policy and Customer Service
There are also criticisms regarding Cider's ethical practices. The brand has been accused of lacking transparency about its supply chain, labor conditions, and animal welfare policies. Websites like Good On You rate Cider poorly, advising consumers to avoid the brand due to its insufficient action on ethical issues. Some Reddit users have also labeled Cider a scam, citing delayed shipments and poor customer service experiences.
Regarding quality, Cider is often compared to other fast fashion giants like SHEIN. Both brands offer trendy, affordable clothing, but opinions on quality vary. Some shoppers find Cider's items more consistent in quality, while others prefer SHEIN's vast selection and frequent new arrivals.
