BeautyEvents

JUNG SAEM MOOL’s Glass Skin Atelier Pop Up Turns Union Square Into a K Beauty Studio

Experience the transformative power of JUNG SAEM MOOL Beauty's Glass Skin Atelier in Union Square.

Published: Jun 23, 2026 9:08 PM

By Shipra Bohara

BeautyEvents

JUNG SAEM MOOL’s Glass Skin Atelier Pop Up Turns Union Square Into a K Beauty Studio

JUNG SAEM MOOL Beauty has wrapped its first New York pop up, “Glass Skin Atelier,” at Union Square, marking a confident step in the brand’s North American expansion and introducing its signature Natural Beauty philosophy and Glass Skin expertise to a new audience. Over six days, the globally acclaimed K beauty artistry brand turned a central Manhattan address into an immersive studio for consumers, creators and professionals to experience high touch Korean base makeup powered by advanced tech and expert artistry.

Glass Skin Atelier: K‑beauty lands in Union Square Held from May 28 to June 2, 2026 at 31 E 17th St, Union Square, the Glass Skin Atelier pop up invited guests to “step into the world of effortless Korean beauty” through a mix of experiential zones and programmed masterclasses.

Pop up hours for the public ran 5–7 PM on opening day and 11 AM–7 PM from May 29 to June 2, with outdoor experiences in Union Square Park adding an open-air extension to the event.

The space served as a direct portal into JUNG SAEM MOOL Beauty’s brand universe, combining Seoul inspired interiors, photo friendly installations and dedicated areas for base makeup exploration, skincare infused rituals and artist led sessions.

“Find Youtiful”: authenticity and artistry Under the empowering theme “Find Youtiful: Be Original, Be Beautiful,” the pop up was designed to go beyond traditional retail, placing individual authenticity at the centre of every touchpoint…

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JUNG SAEM MOOL’s Glass Skin Atelier Pop Up Turns Union Square Into a K Beauty Studio

Experience the transformative power of JUNG SAEM MOOL Beauty's Glass Skin Atelier in Union Square.

Unlock the rest of this story

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