NewsSustainability

Kering Brings Its Generation Award to India With Reliance Brands

The first Indian edition will focus on circular-fashion startups, with nominations through the R|Elan Circular Design Challenge and an October 13 ceremony in Delhi.

Published: Sep 7, 2026 2:41 PM

By Shipra Bohara

NewsSustainability

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NewsSustainability

Kering Brings Its Generation Award to India With Reliance Brands

Photo: Kering.

Kering is taking its Generation Award to India in partnership with Reliance Brands Limited, extending its search for circular-fashion innovation into a new market. The first Indian edition will focus on startups developing solutions that protect resources, with an award ceremony planned for October 13, 2026, in Delhi.

According to Kering’s announcement, the partners signed a memorandum of understanding at the group’s Paris headquarters. The signatories were Marie-Claire Daveu, Kering’s chief sustainability and institutional affairs officer, and Jaspreet Chandok, group vice-president of Reliance Brands Limited.

A Local Route to Circular-Fashion Startups The R|Elan Circular Design Challenge, organized in partnership with the United Nations in India, will serve as the exclusive nominating partner. The ceremony is set to take place at the Embassy of France during Fashion Week in Delhi.

That nomination structure gives the new edition a connection to an existing Indian fashion-innovation network. For participating businesses, it creates a route from a local design platform into a programme supported by a global luxury group and an established fashion operator in India.

Connecting Innovation With Market Experience Daveu described India as both an important luxury market and a source of entrepreneurial innovation. Chandok emphasized the opportunity to support commercially viable approaches to materials, technology and circular business models…

Representatives at the Kering Generation Award India partnership announcement

Discussion at Kering’s announcement of its India innovation-award partnership

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