Kiehl’s Brings CollaShot Plump Serum to Life With a Venice Beauty Pop Up

The activation centred on the idea of “plump,” translating the serum’s visible skin plumping positioning into interactive experiences. Kiehl’s Skin Pros offered personal skin analysis, while the Bouncy Bar, Plump Studio and Plump Mart turned product discovery into a more engaging, social beauty moment.

A Pop Up Built Around Plump Skin The Plump Apothecary was designed to make skincare education feel more accessible. Instead of presenting the CollaShot Plump Serum through a standard retail display, Kiehl’s created multiple spaces where visitors could explore the product story through different experiences.

At the Bouncy Bar, guests could engage with the playful textures and visual language behind the serum’s plumping message. The Plump Studio created another hands-on product moment, while the Plump Mart gave visitors a chance to pick up plump-inspired goodies to take home.

The experience was created around the product’s procedure-inspired concept. Kiehl’s positioned CollaShot as a topical serum designed to help target visible signs associated with collagen loss, including loss of firmness, elasticity and facial volume. By using an apothecary-style setting, the event connected the…