BeautyNews

OLIVE YOUNG Turns Busan’s Port Identity Into a Ship-Inspired Beauty Store

The Millac the Market location uses a fictional ship concept and local waterfront references to connect K-beauty shopping with tourism.

Published: Sep 7, 2026 2:42 PM

By Shipra Bohara

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OLIVE YOUNG Turns Busan’s Port Identity Into a Ship-Inspired Beauty Store

Video still: CJ OLIVE YOUNG.

OLIVE YOUNG has opened a ship-inspired store at Millac the Market in Busan, using the city’s waterfront identity to shape its beauty-shopping experience. The retailer describes the location as a design-focused format intended to make the store itself part of the visitor experience around K-beauty.

Inside OLIVE YOUNG’s Millac the Market store in Busan. Video: CJ OLIVE YOUNG. According to CJ OLIVE YOUNG, the concept imagines a vessel arriving at Millak port with a cargo of seasonal Korean beauty products.

The setting draws on the atmosphere of a lively harbour market, connecting its assortment with the character of Busan’s Gwangalli waterfront district. Local Identity Becomes Store Design The retailer’s store-tour video shows nautical ropes suspended above merchandise and bright, market-inspired display elements.

Those references give the products a distinctive setting while tying the interior to the surrounding destination. The approach makes location part of the retail proposition. A visitor encounters both a beauty assortment and a spatial story specific to Busan, giving the store a role beyond providing another point of distribution.

Connecting K-Beauty With Tourism CJ OLIVE YOUNG positions the new store within a waterfront area it describes as an emerging K-beauty destination. Its stated intention is to turn the space into tourism content by incorporating local character and lifestyle into the shopping environment…

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