BeautyNews

L’Occitane au Brésil Opens at Shopping Parque da Cidade as Brand Accelerates Its Fastest Growth Phase Yet

L'Occitane au Brésil, the French Brazilian beauty brand born from the L'Occitane Group, has opened a new store at Shopping Parque da Cidade in São Paulo, marking another milestone in one of the most aggressive retail expansion stories in Brazilian beauty today.

Published: Apr 14, 2026 10:46 AM

By Jeanel Alvarado

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L’Occitane au Brésil Opens at Shopping Parque da Cidade as Brand Accelerates Its Fastest Growth Phase Yet

Credit: David Novais (Shopping Parque da Cidade)

L’Occitane au Brésil, the French Brazilian beauty brand born from the L’Occitane Group, has opened a new store at Shopping Parque da Cidade in São Paulo, marking another milestone in one of the most aggressive retail expansion stories in Brazilian beauty today. The opening is part of the brand’s broader push to deepen its footprint in São Paulo‘s most strategically valuable retail corridors.

A Brand Built on Brazilianness L’Occitane au Brésil was launched in 2013 by the L’Occitane Group as a locally rooted answer to the Brazilian consumer, built entirely around Brazilian ingredients, culture, and identity.

Unlike its sister brand L’Occitane en Provence, which draws from Provençal heritage, L’Occitane au Brésil was designed from the ground up to resonate with domestic consumers seeking premium beauty with a distinctly Brazilian soul.

The brand produces its lines at a dedicated factory in Louveira, São Paulo, which was built specifically to support its rapid domestic expansionpremiumbeautynews+1 The growth numbers are hard to ignore.

André Abramo, CEO of L’Occitane in Brazil, said, “In volume, L’Occitane en Provence grows by 5 to 6% in product volume and L’Occitane au Brésil grows by 35 to 40% in volume, almost doubling both the consumer base and production…

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L’Occitane au Brésil Opens at Shopping Parque da Cidade as Brand Accelerates Its Fastest Growth Phase Yet

L'Occitane au Brésil, the French Brazilian beauty brand born from the L'Occitane Group, has opened a new store at Shopping Parque da Cidade in São Paulo, marking another milestone in one of the most aggressive retail expansion stories in Brazilian beauty today.

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